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簡述市場營銷管理的流程。

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正確答案:

(1)分析環境和市場機會

(2)確定目標市場;

(3)制定營銷戰略和戰術;

(4)實施和控制營銷活動。

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Passage4 Questions16to20arebasedonthefollowingpassage: IrecentlywroteanautobiographyinwhichIrecalledmanyoldmemories.Oneofthemwasfrommyschooldays,whenourninthgradeteacher,MissRaber,wouldpickoutwordsfromtheReader’sDigesttotestourvocabulary. Today,morethan45yearslater,Ialwayscheckout“ItpaystoEnrichYourWordPower”firstwhentheDigestcomeseachmonth.Iamimpressedwiththatidea,wordpower.Reader’sDigestknowsthepowerthatwordshavetomovepeople—toentertain,inform,andinspire.TheDigesteditorsknowthatthebigwordisn’talwaysthebestword.Takejustoneexample,aQuotableQuoteformtheFebruary1985issue:”Timeisaplayfulthing.Itslipsquicklyanddrinksthedaylikeabowlofmilk.” Nineteenwords,onlytwoofthemmorethanonesyllable,yethowmuchtheyconvey!That’susuallyhowitiswithReader’sDigest.Smallandsimplecanbeprofound. AschairmanofafoundationtorestoretheStatueofLiberty,I’vebeenmakingalotofspeecheslately.Itrytokeepthemfairlyshort.Iusesmallbutvividwords:wordslike“hope”,“guts”,“faith”,“dreams”.ThosearewordsthatmovepeopleandsaysomuchaboutthespiritofAmerica. Don’tgetmewrong.I’mnotagainstusingbigwords,whenitisrighttodoso,butIhavealsolearnedthatasmallwordcanworkasmallmiracle—ifit’srightword,intherightplace,attherighttime.It’sa“secret”thatIhopeneverforget. 16.Thepassageismainlyabout. A.oneofthemanyoldmemories B.usingsimplewordstoexpressprofoundideas C.Reader’sDigestandschoolspeeches D.howtomakeeffectivespeeches 17.ItseemsthatReader’sDigestisamagazinepopularwith. A.peopleofallagesB.teenagersC.schoolteachersD.elderlyreaders 18.Theexampletheauthorgivesinthesecondparagraphmightmean. A.onespendshisdayplayinganddrinking B.don’twasteyourtimeasonedoes C.timeslipseasilyifyoudon’tmakegooduseofit D.timeisjustlikedrinkingmilkfromabowl 19.Theauthor’s“secret”is. A.toavoidusingbigwordsatanytime B.tousewordsthathavethepowertomovepeople C.toworkamiraclebyusingasmallword D.tousesmallandsimplewordswherepossible 20.Accoedingtotheauthor,well-chosenwordscangivepeople. A.hope,courageandideas B.confidence,determinationandstrength C.pleasure,knowledgeandencourage D.entertainment,informationandpower Questions16to20arebasedonthefollowingpassage:
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Passage4 Questions16to20arebasedonthefollowingpassage: Successfulinnovationshavedrivenmanyoldertechnologiestoextinctionandhaveresultedinhigherproductivity,greaterconsumptionofenergy,increaseddemandofrawmaterials,acceleratedflowofmaterialsthroughtheeconomyandincreasedquantitiesofmetalsandothersubstancesinuseeachperson.Thehistoryofindustrialdevelopmentaboundswithexamples. In1870,horsesandmulesweretheprimesourceofpoweronU.S.farms.Onehorseormulewasrequiredtosupportfourhumanbeingsaratiothatremainedalmostconstantformanydecades.Atthattime,hadanationalcommissionbeenaskedtoforecastthepopulationfor1970,itsanswerprobablywouldhavedependedonwhetheritsconsultantswereofaneconomicortechnologicalturnofmind.Hadtheybeen“economists”,theywouldprobablyhaveprojectedthe1970horsesormulepopulationtobemorethan50million.Hadtheybeen“technologists”,theywouldhaverecognizedthatthepowerofsteamhadalreadybeenharnessedtoindustryandtolearnandoceantransport.Theywouldhaverecognizedfurtherthatitwouldbetheprimesourceofpoweronthefarm.Itwouldhavebeendifficultforthemtoavoidtheconclusionthatthehorseandmulepopulationwoulddeclinerapidly. 16.Accordingtothepassage,whatsuppliedmostofthepoweronU.S.farmsin1870? A.AnimalsB.HumansC.EnginesD.Water 17.WhichofthefollowingisNOTmentionedbytheauthorasaconsequenceofnewtechnologicaldevelopments? A.Oldertechnologiesdieaway. B.ThequalityoflifeisImproved. C.Overallproductivityincrease. D.Morerawmaterialsbecomenecessary. 18.Itcanbeinferredfromthepassagethatby1870. A.technologybegantobemoreeconomical B.thesteamenginehadbeeninvented C.theU.S.horsepopulationwasabout10million D.anationalcommissionwasabout10million 19.Inthesecondparagraph,theauthorsuggeststhat“economists”would. A.plantheeconomythroughyearlyforecasts B.failtoconsidertheinfluenceoftechnologicalinnovation C.valuetheeconomiccontributionoffarmanimals D.consultthenationalcommissionontheeconomy 20.Whatistheauthor’sattitudetowardchangesbroughtonbytechnologicalinnovations? A.Heisexcitedaboutthem. B.Heacceptthemasnatural. C.Heisdisturbedbythem. D.Hequestionstheirusefulness.
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PartIIICloze Directions:Therearetwentyblanksinthefollowingpassage.Foreachblanktherearefourchoices.ChoosetheonethatbestfitsintothepassageandthenmarksyouranswerontheAnswerSheet. Whatmakesachildspeakalanguagehaslongbeenapuzzletolinguists.61speaking,therearetwoschoolsoflinguists,bothofwhomtrytoexplain62achildpicksupalanguagesoeasily.Thefactthatachildpicksalanguage63is64:Atoneyearold,achildisabletosay“bye-bye”;attwo,heisabletousefifty;bytherehebeginsto65tenses.ThefamousAmericanlinguistNoamChomsky66thathumanbeinghaveasortofbuilt-insystemforlanguageuse,andthatthe67is68.Childrenarenottaughtlanguage69theyaretaughtarithmetic.Otherlinguists,70,holdtheviewthatachildlearns71ofhislanguagefromthehintsintheenvironment.72,theoristsofbothschools73thatthereisabiologicalbasisforlanguageuse.The74iswhichismoreimportant,theinnerabilityortheenvironment.Thisiscertainlyafield75tobeexplored.Researchersfrombothschoolsarebusyfindingevidenceto76theirowntheory,but77sideispersuadingtheother. Itseemsthatinorderto78whyachildlearnsalanguagesoeasily,wehaveto79thejointeffortsofbothschools.Somelinguist,likeDeVilliers,hasrecognizedthevalueofcooperation,and80linguistsofbothsidestoworktogether. 61.A.SurprisinglyB.PersonallyC.ProperlyD.Roughly 62.A.thatB.whenC.whyD.how 63.A.independentlyB.naturallyC.withouthelpD.withease 64.A.confusingB.surprisingC.questionedD.suspected 65.A.masterB.studyC.haveD.get 66.A.doubtsB.believesC.realizesD.criticizes 67.A.helpB.teacherC.environmentD.hint 68.A.quiteessentialB.veryimportantC.notnecessaryD.onlysecondary 69.A.asB.forC.whenD.though 70.A.inparticularB.asaresultC.howeverD.therefore 71.A.alittleB.someC.nothingD.most 72.A.BeforeB.FromnowonC.JustnowD.Bynow 73.A.suspectB.disagreeC.agreeD.realize 74.A.caseB.argumentC.problemD.question 75.A.waitingB.planningC.neverD.unlikely 76.A.provideB.createC.supplyD.support 77.A.notaB.oneC.neitherD.either 78.A.findoutB.ruleoutC.searchforD.lookfor 79.A.getridofB.trustinC.relyonD.persistin 80.A.orderedB.criticizedC.challengedD.urged
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